| Web Fusion, LLC Web Site Design - Web Site Hosting - Web Site Custom Programming |
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The Internet has become a prominent marketing and communication tool. In today’s economy, most consumers begin their research online for a company, product, or service. Effective Internet marketing ensures potential customers can find the information your website (and your company) has to offer. A number of options are available to obtain the desired results. Web Fusion will assist you in meeting these needs and securing a true return on investment. |
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| Search Engine Optimization |
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Search Engine Optimization is an evolving aspect of Internet Marketing, addressing how effective your website is in being found by the major search engines.
- Yahoo, Google, MSN
Placement results are determined by a website’s structure, usability, content, and background programming. |
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Website optimization is the process of improving a website’s performance. This is done by addressing a site’s download time, making sure all internal links are operational, and the site’s composition is organized. A properly performing website will be ranked higher in search engine results, leading to increased visitor traffic. It also gives site visitors a better experience, offering a quick-loading site with accessible information. |
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Search Engine Submission is an evolving aspect of Internet Marketing, addressing how effective your website is Search Engine Submission is an evolving aspect of Internet Marketing, addressing how effective your website is in being found by the major search engines (Yahoo, Google, MSN.) Placement results are determined by an analysis of your site’s design, including the website structure, usability, content, and background programming. Some elements considered in search engine rankings develop over time, such as quality reciprocal links to other sites; others are implemented during initial design, such as “keywords” and “metatags” programmed into a site behind-the-scenes. Websites can also be continually “submitted” to the major search engines to further develop their ranking. We will work with you to find the right search engine submission practice that best meets your needs. |
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Regular email contact is a beneficial way to keep in touch with clients, introduce a new product or service, and communicate new developments. Emails are also an effective “soft sell,” keeping top-of-mind awareness for your past and potentially future clients. |
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We are a distributor for a company called VM Direct and Helloworld. We have multiple packages to offer any client that is interested in sending video emailslive web broadcasting, their own online television show, and setting up other distribution networks.
We are bale to set up a broker account or individual agent account with these multimedia services. All costs involve a one time setup and monthly reocccuring fees. |
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Online newsletters serve many functions in developing and growing your website. This is an easy way to distribute information about your business to potential clients, keep top-of-mind awareness, introduce new products or services, and offer useful information on related topics. Publishing a regular newsletter also presents you as an “expert” in your industry, building credibility with your client base. Including links back to your website and building a library of past issues online can also increase your search engine rankings. |
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Paid search engine advertisements are the quickest way to gain a higher search result placement. Options including pay-per-click listings and search-specific advertisements let you specifically target who, what, where, and how to reach your target audience. Paid search results use an allocated budget to either “bid” on certain key words to associate with your website or determine how much you are willing to pay-per-visitor for the number of “click-throughs” you receive from an ad. These results still appear in traditional search result inquiries, but appear as “sponsored listings.” |
| Google Ad Words & Adsense |
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Google offers businesses unique ways to grow their online presence and possibly generate more revenue. Google’s AdWords program is a pay-per-click service. When people conduct a Google search using a “keyword” you associate with your website, a special advertisement for your business is displayed next to the search results. These campaigns can also be designed to target certain geographic areas. Google AdSense is a program that automatically scans the content of your website’s pages and places related advertisements that may be of interest to your site visitors. For each advertisement clicked on your site, you earn money. You can customize the appearance of these ads to compliment your site, as well as filter out competitors’ ads. |
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Yahoo Sponsored Links are paid advertisements that display within a search results list. Ads are linked to various “keywords” that you associate with your business. When these terms are entered into a search, your advertisement is displayed alongside the results. Ads can also be targeted by local or regional area. There are also options to display related advertisements on news, article, and other informational pages from Yahoo’s partner sites. This is a pay-per-click service, so you are only charged when a potential customer visits your site. |
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Website blogs are like online journals where writers contribute information about certain topics. Most blogs consist of text, web links, and images, but can also use video and audio elements. They also incorporate interactive features, allowing readers to contribute to the conversation, ask questions, and comment on the subjects discussed. Blogs have quickly become a credible and accepted form of communication. Hosting a blog on your website is an easy way to present new information and build yourself as a knowledgeable expert in your field. |
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Using reciprocal website links on your company’s website is an easy way to reach potential customers. Ask affiliated businesses or professional organizations to list your name and website information on their website and do the same for them in return. Reciprocal lings offer credibility to your company, increase the amount of traffic to your site from interested parties, and move you up in the search engine listings. |
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